PSY205 End-of-Course Assessment
Question 1
“The next time you see an ad, watch a film or a TV show, ask yourself, whose voice is telling this story and who is it trying to represent.”
This line comes from “How the media shapes the way we view the world – BBC REEL” [4:12] (https://www.youtube.com/watch?v=kVAztNx0rHQ). Develop your understanding of social psychology in the local context as you review local contemporary events in order to examine two examples of local media (e.g., ad, film, TV show, or social media) relevant to the psychological concepts brought up in this BBC Global clip.
That is, upon watching the video clip, describe and discuss relevant theory from your social psychology syllabus aligned with the video content. Following this, apply these concepts to explain and analyse their relevance and applicability to two selected local media examples, akin to how this BBC Global video had, for example, explored how dated US films and sitcoms have shaped racist attitudes over decades.
(95 marks)
References (5 marks)
The References lists the full reference of all sources cited or referred to in your assignment. Intext citations also need to be presented accurately in APA format.
Note: Valid academic sources include peer-reviewed academic journal articles, academic books and book chapters. The iSmartGuide, student theses, and online websites, blog posts, or videos are NOT considered valid academic sources.
5 marks: In-text citations and the reference list are presented in APA format with no errors. None of the sources cited in-text are missing from the reference list and vice-versa. A minimum of 5 valid academic sources are cited.
4 marks: In-text citations and the reference list are presented in APA format but there may be one or two minor stylistic errors. There may be sources cited in-text that are missing from the reference list and vice-versa. A minimum of 5 valid academic sources are cited.
3 marks: Formatting errors are evident in the in-text citations and/or the reference list. There may be sources cited in-text that are missing from the reference list and vice-versa. A minimum of 5 valid academic sources are cited.
2 marks: Major formatting errors are evident in the in-text citations and/or the reference list. There may be sources cited in-text that are missing from the reference list and viceversa.
1 mark: Effort was made to present a reference list even though there may only be one item listed and it contains formatting errors; in-text citations may be missing.
0 marks: In-text citations and the reference list are missing.
English competency (Deduct up to 5 marks)
No marks are allocated to English competency, but a penalty of up to 5 marks will apply for errors.
1–2 mark penalty: Minor errors present, such as typos and spelling or punctuation mistakes.
3–5 mark penalty: Major errors or a fair number of minor errors present, such as spelling or punctuation mistakes, or use of colloquial and/or non-academic writing style.
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