PSB6062MP Assignment Brief
Module No: PSB6062MP
Module Title: Advanced Concepts in Media Studies
Module leader: Irdawa0 Juffri
Coursework 2 Submission Date: TBA TASK
Coursework 2: Individual Academic Essay (75% of the overall module grade)
For this assignment, you will write an individual academic essay that focuses on a single key concept from the module and applies it to a specific case study within the field of media studies. The essay should be approximately 3,500 words in length (+/-10%).
The objective is to demonstrate your critical understanding and engagement with advanced media studies concepts. You will also be expected to evaluate current scholarship in media and communications, conduct an in-depth investigation of your chosen case study, and critically assess research outcomes within their relevant contextual framework.
Learning Outcomes Assessed:
- Summarise and judge media studies concepts from a cultural studies perspective.
- Critically engage with ongoing media and communications scholarship.
- Investigate an elected field of media and communication studies.
- Evaluate research outcomes in their context of study as appropriate for the module.
Instructions
1. Concept Selection
Choose one key concept from the module that resonates with your academic interests and aligns with your area of focus within media studies. This concept will form the central analytical lens of your essay.
2. Case Study Selection
Identify a single case study within the field of media and communication studies that exemplifies or engages with your chosen concept. This may include a specific media text, an industry practice, audience reception, or another relevant media phenomenon.
3. Literature Review
Conduct a critical literature review on your selected concept, exploring its development and application within media studies. Engage with scholarly articles, books, and other credible sources to establish a solid theoretical foundation.
4. Case Study Analysis
Apply the chosen concept to your case study. Critically analyze how the concept operates within the case, and assess its relevance to understanding media practices, representations, or broader sociocultural issues.
5. Theoretical Framework
Situate your analysis within appropriate theoretical frameworks covered in the module— such as cultural studies, critical theory, postmodernism, or others. Use these perspectives to support and contextualize your argument.
6. Critical Engagement
Evaluate the strengths and limitations of the selected concept in illuminating the complexities of your case study. Consider any challenges encountered during your analysis and suggest areas for further research or conceptual refinement.
7. Conclusion
Summarize your key findings and reflect on the significance of your analysis for the wider field of media studies. Highlight the conceptual insights gained and propose directions for future inquiry.
Assessment Criteria
Your individual performance will be evaluated based on:
- Understanding of Key Concept: Demonstrated comprehension of the chosen key concept and its relevance to media studies.
- Critical Engagement: Critical analysis of the application of the key concept to the selected case study, including strengths, weaknesses, and implications.
- Integration of Literature: Effective integration of relevant literature and theoretical frameworks to support the analysis.
- Research and Evaluation: Thorough investigation of the chosen field of media and communication studies, and evaluation of research outcomes within their context.
- Clarity and Structure: Coherent structure, clear argumentation, and effective communication of ideas throughout the essay.
- Use of scholarly sources and appropriate referencing (Strictly APA 7 edition).
| Criteria | Pts |
| Organisation of material, sequence of content, coherence of explanations and arguments | 15 pts |
| Style requirements applied: report style; referencing style. | 10 pts |
| Identification and understanding of relevant key aspects and issues as per assessment guideline | 30 pts |
| Analysis and examination of material | 30 pts |
| Extent and quality of research, including a range of academic and relevant sources | 15 pts |
| TOTAL (75% of 100) | 100 pts |
For the coursework, you will be assessed in terms of adherence to the assignment brief, clarity in the structure and language, originality and degree of depth informing your analysis and critical insight.
|
Class |
Mark range |
Guidelines |
|
Class I
|
90 – 100%
80 – 89%
70 – 79%
|
In addi‘on to the criteria for the 70–79% range, this represents an excep‘onal piece of work that is exemplary in all respects. It demonstrates an outstanding level of understanding, cri‘cal and analy‘cal ability, and originality in research. An answer of this quality could scarcely be improved.
In addi‘on to mee‘ng the criteria for the 70–79% range, the answer demonstrates an outstanding level of understanding, with clear exposi‘on, strong cri‘cal and analy‘cal skills, and evidence of effec‘ve research. The answer is fully relevant to the assignment task and demonstrates an excellent understanding of the relevant theories and concepts. There is evidence of wide-ranging reading and/or research extending beyond the minimum recommended. The work is clearly wriben and wellstructured, with clarity of expression throughout. At Level 3, evidence of independent and cri‘cal thinking would normally be expected. |
|
Class II : I |
65 – 69% |
The answer demonstrates a very good understanding of the assignment requirements, as well as of relevant theories, concepts, issues, and methodologies. The content is accurate and appropriate, with evidence of reading beyond the recommended minimum. The work is well-organised, clearly wriben, and effec‘vely presented. |
| 60 – 64% | Demonstrates a very good level of understanding. The work is well-organised, clearly wriben, and effec‘vely presented, with some evidence of reading and research beyond the recommended materials. | |
|
Class II : II |
55 – 59%
50 – 54%
|
The answer demonstrates a good understanding of relevant theories, concepts, and issues. There may be some evidence of reading or research beyond the recommended sources. However, occasional errors and the inclusion of irrelevant material may be present. The structure and clarity of presenta‘on may be inconsistent.
The answer demonstrates a reasonable understanding of relevant theories, concepts, and issues. However, it may include a significant amount of irrelevant material. The structure may be weak, and the expression or presenta‘on may lack clarity at ‘mes. |
|
Class III |
45 – 49%
40 – 44% |
A satisfactory understanding demonstrated, but may be incomplete and with some errors. Limited use of material with limited reading/research on the topic. Poorly structured and not well-expressed/presented. Irrelevant material likely to be present.
Basic understanding demonstrated, with some correct description. Answer likely to be incomplete with substantial errors or misunderstandings. Little use of material and limited reading/research on the topic in evidence. Poorly structured and poorly expressed/presented. Some material may be irrelevant to the assignment requirements. |
|
Marginal fail |
35 – 39% | Some relevant material will be present. Understanding is poor with little evidence of reading/research on the topic. Fundamental errors and misunderstanding likely to be present. Poor structure and poor expression/presentation. Much material may not be relevant to the assignment. |
|
Fail |
30 – 34%
20 – 29%
0 – 19% |
Inadequate answer with little relevant material and poor understanding of theories, concepts, and issues. Fundamental errors and misunderstandings present. Material may be largely irrelevant. Poorly structured and poorly expressed/presented.
Clear failure to provide answer to the assignment. Little understanding and only a vague knowledge of the area. Serious and fundamental errors and lack of understanding. Virtually no evidence of relevant reading/research. Poorly structured and inadequately expressed/presented. Complete failure, virtually no understanding of requirements of the assignment. Material may be entirely irrelevant. Answer may be extremely short, and in note form only. Answer may be fundamentally wrong, or trivial. Not a serious attempt. |
These tables serve as the specific grading guide to assist you in preparing, structuring, presenting and evaluating your own work. Tutor feedback will also include specific remarks on strengths and aspects for improvement as well as overall comments on the assessment as a whole.
Submission Guidelines
- Submit your completed essay electronically before the specified deadline.
- Ensure that your essay adheres to academic writing conventions, including proper citation and referencing following APA 7th edition guidelines.
Additional Notes
- Utilize module resources, recommended readings, and scholarly literature to inform your essay.
- Seek feedback from your instructor or peers as you develop your essay to ensure clarity and coherence in your analysis.
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