Case Study 2: The Entrepreneurial Journey of Airbnb Airbnb started in 2007 when Joe Gebbia and Brian Chesky were struggling to pay their rent. They had the idea of renting out three airbeds on their living-room floor, and cooking breakfast
Case Study N°1 Disruptive Innovation of the Automotive Industry Janesville, December 23, 2008, and the last Chevrolet came off the production line in the oldest of all General Motors (GM) production plants. With the plant having originally opened in 1923, a town had grown around its geography, its rhythms, and its jobs. Now, as the … Read more