Smoky Ridge Apparel Company is a start-up activewear company based out of the Lynchburg, VA area. As a start-up, there is no prior operational history. The company was recently founded by Lance Hatfield, a native East
OVERVIEW You will assume the role of an independent marketing agency responding to a Request for Proposals (RFP) from Smoky Ridge Apparel Company. The agency will prepare a marketing campaign and accompanying marketing action plan (MAP) along with supporting materials in response to the RFP. In addition to the preparation of hard-copy deliverables, the agency … Read more