Part 1: Introduction to the Product/Service and the organization (10%) You may choose an existing product or product portfolio from a well- known company (please agree with your seminar tutor by week
ASSESSMENT BRIEF Academic term: (H) Summer Semester Module title: Strategic Marketing Communication For further module description see Module Brief. Type of assessment: Analysis report Submission Date: See Moodle Instructions for assessment Instructions for assessment The mode of assessment: an analysis report for an existing product marketed by an existing, well-known company (agree … Read more