Analysis of a Company’s Strategic Global Management Plan Select a multinational firm (you can use IKEA as in Chapter 1) and create a 10-slide (excluding cover and reference slides) PowerPoint presentation on the philosophy
PART 1: DISCUSSION MODULE 1 Global Strategic Management Plans After studying Module 1: Lecture Materials & Resources, discuss the following: Choose a company with a strong global strategic management plan. According to Frynas and Mellahi (2015), strategic management is the process of strategic decision-making that sets the long-term direction for an organization to achieve sustainable competitive advantage. … Read more