MC6094 Marketing Communications in Practice (Fashion Context) Assignment

• You are required to develop a marketing communications plan in report format. The plan needs to address the objectives, key strategies, and implementation process of the proposed campaign.
• The plan needs to cover the June – August 2025 period and new development plans following specified by reported information and events of your selected organisation. The plan needs to consist of a justification for your marketing campaign and marketing communication objective, Message and Content strategy, clear explanation of your tactics, media plan and coordination of activities, and key performance indicator monitoring and control.
• Additionally you should be prepared to consider the full range of available Marketing Communication tools in the communication mix (e.g., Advertising traditional on line advertising , PR incorporating events, On line PR , product placement, sponsorship, celebrity endorsement and sales promotion, direct marketing and social media etc.) You will need to justify the rationale for their use based on solid academic theory and research. Your choices of communication tools should be smart, consistent, and effective and have high levels of synergy with the proposed campaign.

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