In the role of a Management Consultant, you are invited by the CEO of Samsung Electronics to their  headquarters. They have secured permission from Samsung Electronics Board of Directors (BoD) to  review and upgrade their global strategies

Assessment Task 

Module Topics 

Module LOs

Task 1 – The External &  

Internal Environment

External Analysis – 

Opportunities and  

Threats 

Internal Analysis – 

Distinctive  

competencies,  

profitability, and  

competitive advantage

LO1: Critically analyse the internal and external  business environment as sources of competitive  advantage to facilitate a global strategy.

Task 2 – Strategy in the  

Global Environment

Strategy in the Global  Environment – profit  growth through global  expansion

LO2: Critically evaluate both strategic direction and  strategic options in complex business environments.

Task 3 – Corporate Strategy 

Corporate Strategy – diversification,  

integration and  

outsourcing

LO3: Evaluate the implications of global strategy to  management practice within a business  

environment.

Guideline  Slides

Content

Title of presentation 

Student SRN No 

Date

Agenda

Sustainability 

Use the Triple Bottom Line model/framework to analyse the sustainability position of  Samsung Electronics’ and identify where there are short comings.

Use a framework such as Porter and Kramer’s (2006) Creating Shared Value and or the  United Nations Sustainable Development Goals to illustrate how Samsung Electronics can  solve the lack of balance in the use of the Triple Bottom Line. 

Corporate Social Responsibility (CSR) 

Use Carroll’s pyramid of CSR to analyse the current CSR position of Samsung Electronics.

Make suggestions using Johnsons 2017 Stances and or other appropriate frameworks on  how Samsung Electronics can correct the short falls in the organisations CSR.

Ethics 

Outline some ethical dilemmas faced by Samsung Electronics presently or that the  organisation is likely to face in the Global Environments indicated in the report. 

Based on the outline, use models/frameworks such as the Stakeholder View, Governance  issues and or the Principal – Agent principle to suggest ways in which Samsung Electronics can solve the Ethical dilemmas. 

References

Assessment Task 

Module Topics 

Module LOs

In the role of a  

Management  

Consultant, you are  

required to design a  short PowerPoint  

Presentation to the CEO  of Samsung Electronics’ operations on how they  can sustain their growth  

and profitability in the  contemporary business  environment. The  

models of Sustainability,  CSR and Ethics  

discussed on the  

module will be used.

Strategic Purpose –

Sustainability 

LO4: Assess and apply suitable frameworks and ideas to formulate and control sustainability for  organisations in a global context.

Part A – REPORT  

Learning  

Outcome: 

Fail 

(0-39%)

Marginal  

Fail 

(40-49%)

Pass 

(50-59%)

Merit 

(60-69%)

Distinction 

(70-79%)

High Distinction 

(80-100%)

LO1: Critically  analyse the  

internal and  

external  

business  

environment  as sources of  competitive  

advantage to  facilitate a  

global  

strategy.

An Inadequate  or Weak analysis  of the external  and internal  

environments  

using  

appropriate  

models. The  

analysis shows a  weak  

understanding of  at most, 2  

competitive  

advantages  

identified in the  environmental  analysis and  

does not include  how competitive  advantage can  be built and  

maintained  

Answers shows a  very basic 

Limited  

understanding  of the external  and internal  

environments of  the organisation  with limited  

analysing of the  internal and  

external  

environment.  

There is limited  understanding  of at most, 2  

competitive  

advantages  

identified in the  environmental  analysis and  

how these  

competitive  

advantages can  be built and  

maintained.  

How the 2 

Satisfactory  

Knowledge of the  external and  

internal  

environments of  the organisation  using appropriate  models to analyse  all parts of the  

environment with  limited omissions.   

There are adequate  indications of  

opportunities and  threats 

acknowledged in  the external  

analysis showing  basic critical  

analysis or/and  

evaluation.  

There are adequate  indications of how  at least, 2 

A Good  

Knowledge of the  external and  

internal  

environments of  the organisation  using appropriate  models to analyse  all parts of the  

environment with  no omissions but  limited  

appropriate  

critical  

evaluations of the  metrics found in  researching for  the environment.   

There is a good  analysis of  

opportunities and  threats  

acknowledged in  the external  

analysis showing 

An excellent  

knowledge of the  

external and internal  environments of the  organisation using  appropriate models  in analysing these all  parts of the  

environment with no  omissions. Some  

critical analysis of  the metrics found in  researching the  

environment.  

There is an excellent  application of  

opportunities and  threats  

acknowledged in the  external analysis  

showing its effect on  business risk with  some suggested  

remedies.

An outstanding  

knowledge of the external  and internal  

environments of the  

organisation using  

appropriate models in  analysing these all parts  of the environment with  no omissions. Some  

critical evaluation of the  metrics.  

There is an outstanding  application of  

opportunities and threats  acknowledged in the  

external analysis showing  its effect on business risk  with some suggested  remedies indicating which  remedies are key with  reason(s) 

There are creative  

indications of how at  least 2 competitive 

understanding of  the task

Competitive  

Advantages can  be sustained is not  

demonstrated.

competitive  

advantages  

identified in the  

internal analysis  are sustained,  

showing some  

limited  

understanding of  relevant theories  and their  

application.

its effect on  

business risk. 

There are at least,  2 competitive  

advantages  

identified in the  internal analysis  and how these  

might be  

maintained

There are creative  indications of how at  least 2 competitive  advantages  

identified in the  

internal analysis can  be sustained  

creatively and with  some originality.

advantages identified in  the internal analysis are  sustained demonstrating  originality in explanation  and application. 

LO 2: Critically  evaluate both  strategic  

direction and  strategic  

options in  

complex  

business  

environments.

An inadequate  or weak  

analytical  

knowledge of  

how the  

organisation can  enter the global  market using  

appropriate  

models. The  

analysis lacks  

understanding of  the motives  

influencing the  organisation’s  entry into the  

global market.  There is limited  or no analysis of  at most, 2  

strategic  

option(s)

Limited  

analytical  

knowledge of  

how an  

organisation  

can enter the  

global market  using  

appropriate  

models. The  

analysis  

identifies but  

does not show,  understanding  of the motives 

for an  

organisation to  enter the global  environment.  

They were  

identified  

reasons for 

A satisfactory  

analysis of how the  organisation can  enter the global  

environment using  appropriate  

models. Analysis is  limited and based  on the motives for  the organisation to  operate globally.  

There is a  

satisfactory  

attempt to show at  least, 2 strategic  option(s) available  to the organisation.  3 entry strategies  are used in showing  how the  

organisation can 

A good analysis of  how the  

organisation can  enter the global  environment  

using appropriate  models. Analysis  is limited and  

based on the  

motives for the  organisation to  operate globally.  

There is a good  attempt to show  at least, 2  

strategic option(s)  available to the  organisation.  

3 entry strategies  are used in  

showing how the 

Excellent  

understanding of  

motives for the  

organisation  

entering the global  market with  

convincing  

explanation and  

application to the  organisation and its  environment.  

There is an excellent  understanding and  explanation of at  

least, 2 Strategic  

Option(s) available  for the organisation  to use as possible  basis for entering the 

Outstanding  

understanding of motives  for the organisation  

entering the global  

market with convincing  explanation and  

application to the  

organisation and its  

environment.  

There is an excellent  

understanding and  

explanation of at least, 2  Strategic Option(s)  

available for the  

organisation to use as  possible basis for entering  the Global Environment.  A logical and well-argued  approach is used in 

available to the  organisation to  enter the global  environment 

expansion only  partially or not  explored fully  

with an  

appropriate  

model.  

There is a  

limited  

understanding  of at most, 2  

Strategic  

Option(s)  

available for the  organisation to  use as a basis  

for entering the  Global  

Environment. 

enter and or  

operate in the  

global environment  are applied to the  context. There  

should be clear  

linkage between  the 2 Strategic  

options and the  

entry strategies  

chosen.

organisation can  enter and or  

operate in the  

global  

environment are  applied to the  

context with  

analysis  

demonstrating  

why the  

strategies are  

appropriate to  

the organisation.  There should be  clear linkage 

between the 2  

Strategic options  and the entry  

strategies chosen.

Global Environment.  A logical and well argued approach is  used in determining  which strategic  

Option(s) are chosen.  Excellent knowledge  of how the  

organisation can  

enter the global  

market using 3  

appropriate models The suggestions  

demonstrate  

originality based on  extended reading  beyond the course  material.

determining which  

strategic Option(s) are  chosen.  

Excellent knowledge of  how the organisation can  enter the global market  using at least 3  

appropriate models The  suggestions demonstrate  originality based on  

extended reading beyond  the course material.

LO 3: Evaluate  the  

implications of  global strategy  to  

management  practice within  a business  

environment.

Inadequate or  

weak knowledge  of of Corporate  Strategy models  which fails to  

explore and  

analyse  

corporate  

strategy. The  

proposals show  an inadequate  knowledge of 

Limited  

knowledge and  lack of  

understanding  of Corporate  

Strategy models  to explore and  analyse a  

corporate  

strategy for the  organisation.  

The proposals 

Satisfactory  

knowledge of  

different aspects of  Corporate Strategy  using appropriate  models. The  

proposals explore  and analyses the  theory of corporate  strategy  

demonstrating 

understanding.

Good knowledge  which critically  

analyses different  aspects of  

Corporate  

Strategy Models  that show supply  chain dynamics.  

It shows critical  insights into the  application of 

Excellent information  and knowledge  

which deeply  

explores and  

critically evaluates  the different aspects  of Corporate  

Strategy.  

Emerging application  of thoughts and  

practices at the  

forefront of 

Outstanding information  and knowledge which  deeply explores and  

critically evaluates the  different aspects of  

Corporate Strategy.  

Emerging application of  thoughts and practices at  the forefront of corporate  strategy.  

Outstanding suggestions  supported by solid, well-

practices related  to corporate  

strategy. There  is limited  

reference to  

relevant  

theories.  

A weak  

understanding of  the application  of a chosen  

model to show  how the  

organisation can  increase  

profitability.

show a limited  knowledge and  understanding  of relevant  

theories to the  developmental a  corporate  

strategy  

There is limited  reference to  

theory  

A limited  

understanding  of the  

application of a  chosen model to  show how the  organisation  

can increase  

profitability.

Proposals provide  analysis and  

synthesis of an  

upgraded  

corporate strategy.  

Satisfactory  

application of an  appropriate model  demonstrates how  the organisation  can increase  

profitability

Corporate  

Strategies, which  upgrades those  used by the  

organisation. It  makes  

connections with  implications for  the organisation.  Proposals  

demonstrate how  the organisation  can advance its  corporate  

strategies on  

earlier identified  entry strategies.  There is evidence  of extended  

reading beyond  that of lecture  

materials. 

There is an  

advanced  

illustration of how  the organisation  can increase  

profitability using  a model.

corporate strategy  are demonstrated.  Excellent suggestions  supported by solid,  well-reasoned  

arguments with clear  originality and  

autonomy, detailing  how the corporate  strategies can be set out based on  

extensive extended  reading, using a wide  range of additional  academic resources.  There is an  

outstanding  

illustration of how  the organisation can  increase profitability  using a model. The  model used should  show the regional  location(s) which  

should change and  how it should change  its operation to  

increase profitability. 

reasoned arguments with  clear originality and  

autonomy, detailing how  the corporate strategies  can be set out. Based on  extensive extended  

reading, using a wide  range of additional  

academic resources.  

There is an outstanding  illustration of how the  organisation can increase  profitability using a  

model. The model used  should show the regional  location(s) which should  change and how it should  change its operation to  increase profitability. 

Carroll’s Pyramid  

model showing an  

inadequate  

knowledge and  

omissions in the  

discussion of these  Strategic Purposes to  its thoughts and  

practices. 

Responsibility using  a model, showing an  inadequate  

knowledge and  

omissions in the  

discussion related to  the organisation and  to its thoughts and  practices. 

Limited knowledge  and lack of  

understanding of  

theory(s)/framework (s) for  

recommending  

improvements in CSR  of the organisation.  

Limited knowledge  and lack of  

understanding of  

ethics. 

Limited knowledge  and lack of  

understanding of  

theory(s)/framework (s) to suggest ways  the organisation can  correct its ethical  

issues. 

Satisfactory  

knowledge of  

Corporate Social  Responsibility  

(CSR), with a  

model that  

explores and  

analyses the  

theory with  

some originality  and detail. 

It provides  

satisfactory  

knowledge  

corrective  

remarks with  

model(s)/theorie s or frameworks,  that show how  the CSR of the  

organisation can  improve the  

shortfalls  

referencing the  course materials  and other  

literature. 

It provides  

satisfactory  

corrective 

Good  

knowledge of  

different  

aspects of  

Corporate Social  Responsibility  (CSR) with a  

model that  

shows critical  

insights into the  application of  Sustainability  

with some  

originality and  detail. 

Good  

knowledge  

which evaluates  different  

corrective  

measures with  model(s)/theori es, showing  

how the CSR of  the organisation  can be  

corrected based  on course  

materials and  other literature.

which evaluates  different  

corrective  

measures with  model(s)/theori es, that shows  how CSR of the  organisation  

can be  

improved by  

balancing the  deficiency with  the application  of the CSR  

model.  

Excellent  

knowledge of  

an of the Ethics,  of the  

organisation  

with theories  

that deeply  

explores and  

critically  

evaluates the  

Ethics of the  

organisation’s  strategy with  

some  

originality,  

detail supported  by solid, well 

explores and critically  evaluates CSR with  

originality and detail,  showing critical insights.  

Outstanding knowledge  which evaluates different  corrective measures with  model(s)/theories that  shows how CSR of the  organisation can be  

improved by balancing  the deficiency with the  application of the CSR  model. 

Outstanding knowledge  of an analysis of Ethics,  of the organisation with  theories that deeply  

explores and critically  evaluates the Ethics of  the organisation’s  

strategy with some  

originality, detail, and  autonomy supported by  solid, well-reasoned  

arguments showing  

critical insights.  

Outstanding knowledge  which evaluates different  corrective measures with 

remarks  

supported by  

appropriate  

theories and or  frameworks,  

that show how  the Ethical issues  of the  

organisation can  be solved  

referencing  

course materials  and other  

literature.

Good  

knowledge of  

different  

aspects of  

Ethical  

Dilemmas that  shows critical  

insights into the  Ethical  

dilemmas the  

organisation  

faces with  

originality and  detail. 

Good  

knowledge  

which evaluates  different  

corrective  

measures with  model(s)/theori es, showing  

how the Ethics  of the  

organisation  

can be  

corrected based  on course  

materials and  other literature.

reasoned  

arguments  

showing critical  insights.  

Excellent  

knowledge  

which evaluates  different  

corrective  

measures with  model(s)/theori es, that shows  how Ethics of  

the organisation  can be  

improved or  

corrected. The  answer  

demonstrated a  wider reading  than course  

materials  

provided. 

model(s)/theories that  shows how Ethics of the  organisation can be  

improved or corrected.  Extensive referencing of  reading demonstrating  

from a wide range of  appropriate sources.

Referencing 

Weak references with  minor or insignificant  errors or omissions.  Lacking credibility

Limited use of  

appropriate  

references, with  

minor or insignificant  errors.

Satisfactory with  precise, full, and  appropriate  

references.

Good with  

precise, full, and  appropriate  

references of a  high standard.

Excellent with  precise, full, and  appropriate  

references of  

near-publishing  standard.

Outstanding with precise,  full, and appropriate  references of near 

publishing standard.

Research Skills 

Inadequate academic/  intellectual skills with  some difficulties.  

Largely imitative and  descriptive. Some  

difficulty with  

structure and  

accuracy in expression  but developing  

practical/professional  skills.

Limited  

academic/intellectua l skills. Original work  with personal  

reflection and broad  evidence-based  

critique. Solid  

structure and  

accuracy in  

expression.  

Practical/professiona l skills evident.

Satisfactory  

academic/intelle ctual skills.  

Wholly original  work with good  reflection and  

solid, well 

reasoned  

judgements  

forming from  

evidence-based  critique.  

Consistent  

structure and  

accuracy in  

expression.  

Practical/profess ional skills  

established.

Good  

academic/intell ectual skills.  

Demonstrates  intellectual  

originality and  imagination

Excellent  

academic/intell ectual skills.  

Demonstrates  intellectual  

originality,  

integrity,  

coherence, and  imagination.

Outstanding 

academic/intellectual  skills. Demonstrates  

intellectual originality,  integrity, coherence,  creativity and  

imagination working  

consistently in the higher  cognitive domains to a  professional standard.