Summative Assessment 1 This assignment is composed of two parts, for part one, you are responsible for developing a 2000 word‘s report that covers various aspects of a global marketing strategy for a real-life company
Module overview The aim of this module is to provide students with substantial knowledge of organisations that engage marketing activities outside their home country and focuses its resources and competences on global marketing opportunities. Additionally, to broaden students’ awareness of the current global Marketing trends and issues including the identification of global digital marketing strategies … Read more