You are required to write a 2500-word report on the customer experience (referred to as CX from now on in this brief) strategy. It is essential to approach this task with analytical depth and professional insight
Analyzing Amazon’s Customer Experience Strategy in the UK Bibiography Lemon, K. N., & Verhoef, P. C. (2021). Understanding customer experience throughout the customer journey: The impact of digital transformation. Journal of Marketing, 85(3), 78–98. https://doi.org/10.1177/0022242921994187 Kranzbühler, A.-M., Kleijnen, M., & Verleye, K. (2023). Measuring customer experience performance: Integrating qualitative and quantitative metrics. Service Industries Journal, 43(5), 302–321. https://doi.org/10.1080/02642069.2022.2161953 Rawson, A., Duncan, … Read more