You have been hired as a consultant by Adidas to analyze Nike’s direct-to-consumer (DTC) distribution strategy to determine if Adidas should develop a similar competitive strategy.
Respond to the following scenario as you complete your report: You have been hired as a consultant by Adidas to analyze Nike’s direct-to-consumer (DTC) distribution strategy to determine if Adidas should develop a similar competitive strategy. Nike, the U.S. sportswear giant, has been working to bring its manufacturing process closer to the point of sale, … Read more